"Quake presents itself as an attraction that mirrors the identity of Lisbon but also as a meeting point between inhabitants and tourists."
Quake was born from the desire to complement Lisbon's increasingly rich and dynamic leisure and cultural offer - a city with a welcoming climate and people, attracting many visitors throughout the year.
There is no doubt that the tourism sector has been bringing business opportunities and diverse investment to Lisbon. However, it is fundamental that these projects add value to the city itself, being sustainable both in their economic aspect and in their connection with the city and its citizens.
When we arrive at an airport terminal and visit a city centre, how many times have we thought that everything is more and more the same - from the same shops of the big international franchises, to the smallest souvenir shops, as well as the several ferris wheels and sightseeing proposals - and that, therefore, the specific place where we are could, after all, be in the heart of so many other cities.
Seeking to combat this offer standardization, which simultaneously eliminates the authenticity of a city, Quake presents itself as an attraction that mirrors the identity of Lisbon but also as a meeting point between inhabitants and tourists. Because it is about an event that marked an era and is an integral part of the history of Lisbon, blending in with it, it does not deprive it of its character; because it is an immersive and sensorial experience and, at the same time, a cultural equipment, it encourages the acquisition of knowledge in a fun and simple way; and because it explores a type of natural event that occurs recurrently in other geographies, reaching us in many ways, Quake has a universal ambition.
Entertainment, History and Science are thus the pillars on which this experience and its brand are built on.