"To be better prepared for a new earthquake is the raison d'être of Quake."
Quake - Lisbon Earthquake Center, is a thematic experience that, as a narrative, allows us to see, feel and understand the 1755 Lisbon Earthquake.
In the form of time travel, it is an invitation to discover more about the 1755 Earthquake, the Age of Enlightenment, Lisbon and seismic events in general. Quake is at the same time an entertaining, sensorial and pedagogical experience. It not only takes us to 18th century Lisbon, but also invites us to play a role in the unfolding of events. Historical and scientific accuracy, the use of technology and its narrative - immersive during and intuitive after the visit - are combined to awaken our will and interest in discovering more, in the present.
To be better prepared for a new earthquake is therefore the raison d'être of Quake. The occurrence of a new big earthquake with consequences in Portugal is not, by the Atlantic location of the country, a question of "if", but of "when"*. The (great) earthquakes, like that of 1755, object of Quake, are distinguished from other natural disasters and catastrophes for two reasons: they are the most deadly and the most unpredictable. There is a consensus in the scientific community that, in light of what we know today, it is difficulty to predict them. The purpose of Quake is to increase the preparedness - awareness and knowledge, mutual aid and response capacity - of each and every one of us in the face of a new major seismic event.
At Quake, we believe that we should be prepared, that we should "Expect the unexpected". Because as an entertainment experience, Quake surprises us at every step; because as educational equipment, Quake stimulates us to explore the unknown; because the dimension of the Lisbon Earthquake of 1755 - the object of Quake - challenges us; because earthquakes are the most difficult natural disasters to predict; because the world is increasingly complex, ambiguous and volatile, more uncertain.
This was the thought that led us to "Expect the unexpected", synthesis of the experience and signature of the brand, which contains and connects the idea of playful challenge of the experience itself with the challenge of knowledge, for a better preparation for a, more than certain, real earthquake.
*Portugal is located on the Eurasian Plate, limited to the south by the active fault Azores-Gibraltar, which is the border between the Eurasian and African Plates, and to the west is the dorsal fault of the Atlantic Ocean.